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When it comes to digital prospecting, getting to know your target is a vital step before launching any kind of campaign! You probably have the potential to solve real problems for your future customers. It's just a question of getting in touch with them from the right angle.
It's all about the methodology used to build the approach - tools aren't everything!
Link to video - Link to presentation material
At Silyane, we believe that the time spent preparing a prospecting campaign should be at least as important as the time spent on the campaign itself.
Why is this? Mass, poorly-targeted prospecting has become all too common. And of course, it's not effective.
You can all think of that person who sends you tons of inappropriate solicitations that you just want to spam.
Conversely, well-targeted prospecting can be one of the best sales levers for your company.
On the webinar menu:
The webinar on prospecting is in partnership with Pilot'In, an agency specializing in digital training and wordpress sites, while Silyane tackles strategy and operational outsourcing.
Thanks to Julien for the invitation!
For further information: simon@silyane.com
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