Silyane 2021

Why Silyane?

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The project was born of the common desire of 4 associates to answer questions that came up very (too?) often in our ears, such as :

• How can I test/challenge my market?
• How do I find more customers?
• How to adapt a coherent digital device?

Silyane is a prospecting agency specializing in B2B digital channels.

To set the scene, we created a 2-minute video describing the structure's genesis and raison d'être:

Although it illustrates our operational approach in broad outline, this video is already out of date, as our scope has rapidly expanded. (No marketing resource is eternal)

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What are the first lessons for Silyane?

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After just over 1 year in business, from Lyon, we have the pleasure of supporting a portfolio of companies with a wide range of profiles:

• From start-ups to major accounts and even international ventures, we learn a lot from our customers - who also have a lot to learn from each other...
• From industry to insurance to software publishing (our first love), every sector has its own challenges and its own truths.

By paying particular attention to the effectiveness of the commercial levers chosen, Silyane continues its development while keeping in mind the philosophy we believe in (and this hypothesis is validated with each market study we carried out and each commercial opportunity generated for our customers): business is not a matter of luck!

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